ASA publishes research on green claims in food & beverage industry
After looking into green claims being made about the meat, dairy and plant-based alternative food and drink products, the ASA did not find anything to call for enforcement action. However, the research did identify that certain claims could cause consumers to make associations and arrive at claims never made on the face of the advert, allowing the ASA to find that a misleading claim has been made even if it is not explicitly mentioned. It is vital that businesses consider the overall impression of their adverts, and whether they might be taken to mean more than they say outright.
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Updated guidance for complying with the Energy Savings Opportunity Scheme (ESOS)
Organisations that meet the criteria for a large UK undertaking are required to comply with ESOS. This guidance gives a rundown of who qualifies, how to comply, how to notify the Environment Agency that your organisation is compliant, when the compliance deadline is, and the penalties for failing to comply.
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