What is happening?
In September 2024, Bonne Terre Limited, trading as Sky Betting and Gaming (Sky Betting) was reprimanded by the UK's data protection regulator, the Information Commissioner's Office (ICO), over the unlawful use of advertising cookies on its website.
Visitors to the online gambling website were informed via a pop-up banner they could "Accept All Cookies", however, following an investigation into Sky Betting's activities, the ICO found that some advertising cookies were placed, and personal data transferred to third parties, as soon as website visitors accessed the site, without their knowledge and before they could choose to either accept or decline the use of these cookies. The ICO issued the reprimand on the basis of infringements of Article 5(1)(a) (lawful, fair and transparent processing), Article 6(1)(a) (consent) and Article 7(1) (controller to demonstrate consent).